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WE'RE ALL ABOUT REAL

PEOPLE, INGREDIENTS & NOURISHMENT

BORN IN SAN DIEGO

002 SIMPLE AND RUGGED

Vision

To be the go-to natural, performance-driven skincare brand for people who live, move, and thrive outside, protecting and nourishing skin in one simple step.

001 BUILT FOR THE ELEMENTS

Mission

To empower outdoor seekers with premium, tallow-based skincare that simplifies their routine while offering deep nourishment and long-lasting elemental defense.

THE HEART OF THE HERD
WHERE IT BEGAN

I started making it as a means to create a simple skincare routine for myself, as I'm in the sun every day (mostly either surfing, running, cycling, or chillin').

For men especially, skincare isn't something that's necessarily on our radar so the goal has been to create a product that's a one step routine, easy to use, and has clean ingredients.